I recently met up with Patrick McDonald from Viva Network and had a chat about fundraising, web strategy and video production.
Viva Network is an organisation that helps Children at Risk in some of the poorest areas of the world. Viva's main Modus Operandi is to 'network' together churches in a particular area to help each other help some of the poorest and 'at risk' street children in the world. And these are not all rich churches with big buildings - many are tin shacks in what most people would call slums.
An example Patrick gave was that one church in the city may be able to school older street children to read and write; another in the same city but in the slums would be able to provide kindergartens for the small children so they wouldn't end up on the street in the first place. And, of course, Churches and other people in 'richer' countries could contribute money and assistance.
The idea is it's easier to help when other people are helping.
I was amazed at the sheer logistical issues that are involved in running a charity.
One of the main issue they have - as with most charities - is funding. But, not so much in the sense that they don't get any. They do - millions of pounds of grants, etc come in. But, these are poured into particular project and plans that the funding was originally aimed at. Also, these are usually one off payments. Running a charity - especially a worldwide one - takes committed staff and a consistent income.
The ridiculous state of affairs is that Patrick has to let go people who are doing a great job and ask them if they can come back in 3 months when Viva will have the money to employ them again.
So Patrick has an idea that he has entitled '1000 * 1000'.
He wants to get a thousand people to commit to annual giving of £1000 a year.
The thing I like about this is that it has the potential of a viral appeal - something that social network is just set up to do. All it takes is a for 2 or 3 people to commit and 2 or 3 more people to do the same and in no time Viva will have their funding.
Facebook has apps for this such as the Causes App - and I am researching these and other online and social networking methods of fund raising.
I'm no fundraiser - but I know for a fact that we need the needy as much as they need us. It's a two way exchange and not a casting down of coins, but a human interaction that feeds both parties - the giver and receiver. We will all be both at some stage in our lives. Don't let the chance to give slip away again and again.
If you have any ideas or experience, or would like to contribute, please contact me (blog@rjjm.net) or contact Viva.